Harrods' award-winning fashion and lifestyle magazine is set to launch a new edition for customers in Asia.
The new edition of Harrods Magazine, launching in November 2017, will initially be distributed in cities including Bangkok, Hong Kong, Kuala Lumpur and Singapore.
The title will showcase Harrods' unparalleled authority on fashion, beauty, fine jewellery, watches and lifestyle, with content curated specially for the regions.
The title will reach existing Harrods Rewards customers
based in the four cities, and will
target high-net-worth individuals.
HARRODS ASIA MAGAZINE | 30,000 COPIES PER ISSUE
- Between 2015 and 2016, Harrods has seen a significant 52% increase in spend by customers from the Asia Pacific region.
- 33,000 Harrods Reward card members from the Asia Pacific region shopped in Harrods in 2016.
- The number of Asia Pacific tax-free Harrods customers increased by 31% between 2015 and 2016.