Harrods is pleased to announce the launch of our storewide fine watch takeover, Re-Editions: taking place in-store from 30th June - 24th July. The campaign pays tribute to the portfolio of watches that have made the Harrods' Fine Watch Room a leading horological destination.
"We are celebrating Harrods' exceptional watch portfolio and our partnership with some of the world's most influential fine watch brands with the launch of a month-long storewide campaign, Re-Editions. Unveiling expert craftsmanship, the Re-Editions designs take inspiration from classic and iconic collections from the brands' archives; styles include art-deco diamond-set ladies creations, to historic reproduction military Pilot models, and intricately skeletonized grand complications. The campaign cements Harrods as a key player in the world of horology and further establishes the Fine Watch room as the destination for watch fans and collectors alike, " says Helen David, Chief Merchant at Harrods
Harrods has worked closely with ten of the world's finest watch brands to set up an extraordinary exhibition of men's and women's timepieces. The brands have created an archival inspired re-edition of a timepiece that has defined their brand and become an integral part of its heritage - all of which will be available exclusively at Harrods in the UK during the campaign - some of which have been specially designed for the occasion.
The Brompton Road windows will be dedicated to the campaign and transformed into a showcase of some of the world's most sought-after timepieces. The displays will be carefully arranged to accentuate each brand's heritage including archival inspiration imagery and 360 degree rotating graphics.
Brands involved in this campaign include; Audemars Piguet, Cartier, Harry Winston, Hublot, IWC, Jaeger-LeCoultre, Panera.
Lead brand partner during July Richard Mille, has launched a dedicated pop-up in the exhibition windows, the unique display timed perfectly with the store-wide celebration of the category.