Emaar & Harrods Partnership


Emaar Properties, the leading Dubai-based global property developer and builder of the world’s tallest building, Burj Khalifa, in association with Harrods Estates, has undertaken a UK launch and exhibition of its latest development projects in Dubai, revealed in Harrods, the world’s most famous department store. 

During 2016 Emaar Properties launched a highly successful property showcase at Harrods selling Dubai homes to shoppers. This was showcased throughout the infamous Brompton Road exhibition windows and within a pop-up space on the second floor. In addition, digital content was promoted throughout the Harrods in-store digital networks, across Harrods publishing titles and also on the Harrods digital app.

For 2017, from January, Emaar revealed a new pop-up destination at Harrods, again taking up residence on the 2nd Floor, and in Harrods exhibition windows. 

The scale of the campaign mirrored the 2016 promotion, with a digital campaign launching in-store, and activity across Harrods publishing portfolio.