Harrods App May 2017 Insights

08.06.2017

Harrods app - May 2017, featured an interview with Sophia Webster and a masterclass with step-by-step videos on how to get the look from SUQQU, this advert included a clear call-to-action to shop the page, taking users through to .com.  

Fast fact from our recent App Readership Survey: 77% agree that they learn more about brands and their latest collections from seeing digital adverts in Harrods Magazine

MAY 2017 ISSUE INSIGHTS

Harrods App downloads: 10,929 (34%+ on the previous month)

Total app sessions for the month: 18,864 (37%+ on the previous month)

Average screen-views per advert: 2,906 

The May issue featured advertisers such as: Bvlgari, Pomellato, Cartier, Chanel, De Beers, Emaar, Valentino, Ralph Lauren and Dolce & Gabbana.

The Social Butterflies campaign, which has been brought to life in-store this May was highlighted within the months digital issue - Madame Butterfly a lead feature highlighting womenswear and eveningwear, with animated butterflies bringing the cover and editorial content to life. 

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