Harrods App April 2017 Insights

30.04.2017

Harrods app offers immersive content including digital editions of Harrods Magazine, coming soon to the app is the new Mobile Store Guide - advertising opportunities will be revealed from Summer 2017.

Harrods app is a shopping tool, in a recent reader's survey 80% of readers said they had made a visited harrods.com as a result of reading the digital magazine. 

In addition to this, 70% say that they spend more time interacting with a multimedia advert - featuring video or click-able content, compared to a static advert. 

The April issue featured advertisers such as: Graff, Cartier, Dior, Yves Salomon and Visionnaire. 

The Art Partners campaign also featured in the April digital issue, this included an article on French artist and designer Camille Walala. 

Art Partners at Harrods - a storewide celebration of creativity with luxury homeware brands and contemporary artists launching unqiue collaborations. 

APRIL 2017 ISSUE INSIGHTS

Harrods App downloads: 8,141

Total app sessions for the month: 13,683

Average screen-views per advert: 2,781

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