Social Butterflies


This Month, Harrods launches Social Butterflies - a celebration of the British social season, with an array of in-store activities and services aimed at the 'social butterfly'. 

From an exclusive campaign personal styling service, tailored to your every need, to a butterfly-themed afternoon tea with patisseries inspired by Sophia Webster's SS17 collection, Harrods is the ultimate destination for the British summer season. 

Customers are invited to explore the store where swarms of cobalt-blue butterflies will decorate each floor and the famous Brompton Road windows will be adorned with exclusive butterfly-themed products. 

As part of the campaign, Harrods Magazine provides an authentic guide to the British social season, this will provide readers with essential tips and inspiration for all of summer's key social events, from black tie galas to festivals. This feature also includes highlights from the season's VIP parties, and social diaries curated by a panel of editorial influencers. 

Zoe Bradley, the esteemed British Artist, has designed a bespoke butterfly chandelier that will adorn Harrods Grand Entrance Five. Hanging directly above the walkway art enthusiasts will be able to view the installation both from the entrance and above from the landings.