Harrods App March 2017 Insights

22.04.2017

A one-stop digital solution for the Harrods customer, the Harrods app offers immersive content including digital editions of Harrods Magazine; the new Mobile Store Guide, which generates the quickest route to a desired location in-store; and a What’s On page showcasing events, pop-ups and launches in-store. 

Winner of Fashion Magazine of the Year and Digital Design Team of the Year in the Digital Magazine Awards 2016; and Lovie Award 2016 Bronze winner for Best Visual Design.

Average monthly downloads, are now 44% higher than British Vogue.

The digital edition of Harrods Magazine uses engaging elements such as interactive games, make-up tutorials, shoppable products and video content. The app has won numerous awards, including Best Design Team and Fashion Magazine of the Year at the Digital Magazine Awards. In a recent reader’s survey, 97% of readers said they had made a purchase in-store or on Harrods.com as a result of reading the digital magazine. 

The Harrods App has a high global reach with 47% international users across 180 countries.



The March issue saw interviews with Pierpaolo Piccioli, Valentino creative director, and actor Luke Evans; featured articles from Harrods Man on menswear trends and the in-store campaign Anatomy of Style; and offered a Raymond Blanc culinary experience as a prize draw competition. 

MARCH 2017 ISSUE

App downloads: 10,135 

Total sessions: 17,245 

Average screen-views per advert: 2,872


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