"The beauty of Harrods Home lies in our breadth of offer, from heritage lifestyle brands to the best of contemporary design and innovation." says Annalise Fard, Director of Home at Harrods. 'Art Partners' has given us the opportunity to showcase these two facets coming together."
This unique celebration of Harrods Home is brought to life in Harrods' Brompton Road windows.
Leading the way is Wedgwood - the brand has collaborated with one of the UK's leading product designers Lee Broom, to create a limited-edition four-piece collection of vases available exclusively at Harrods. The range celebrates British craftsmanship and innovation by using Jasperware and taking its cues from historic Wedgwood pieces.
Other Art Partner's collaborations include: Charlotte Olympia x Globe-Trotter, de Gournay x Harrods Interiors, SMEG x Dolce & Gabbana and The Rug Company x Elie Saab.
Art Partners is an integrated campaign that was promoted through Harrods Magazine April issue, and the Spring/Summer Harrods Home & Property magazine which featured eight pages of dedicated editorial campaign content.
Harrods Home brands also featured in the April edition of Harrods Store Guide, with highlights of the top 20 brand collaborations.
Campaign content was showcased across the in-store digital screen networks throughout April, unique campaign collateral was developed in the form of post cards, and multi-media features launched on Harrods app.