The Louis XIII Pop-up

21.04.2017

The Louis XIII pop-up windows launched on the 30th of March in-store and are live until 25th April. 

The concept store welcomes Harrods customers to immerse themselves in the world of Louis XIII. 

Each unique window features exciting scenes inspired by precious life moments, the displays are brought to life with spectacular 3D mapping technology. 

The full Louis XIII range, from the 'miniature' (5cl) to the recently launched 6L 'Le Mathusalem' is available for sale at Harrods. The collection also includes the special limited edition and collectors piece " 'Time Collection - The Origin: 1874'. 

Global Executive Director of Louis XIII, Ludovic Du Plessis says: "We are excited to once again work with the world's most esteemed department store, Harrods, on this pop-up which brings the entire Louis XIII collection under one roof. We could not think of a better partner to present Louis XIII as the ultimate instrument to celebrate the most memorable moments in life."

The Louis XIII celebration has launched store-wide, with content appearing across the Harrods digital networks including the Grand Entrance 5 escalator, activity also featured in the April issue of the Harrods Magazine and Harrods Man.


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