The award-winning and ABC-accredited Harrods Magazine paved the way for a number of acclaimed lifestyle titles from Harrods Publishing. There are now 25 luxury titles, with 60 issues published each year.
Readers are highly engaged, and each publication has a powerful influence on their buying decisions. Brand partnerships are an essential element of Harrod's print publishing, with premium advertising and standard positioning throughout, in addition to creative advertorial, editorial and bespoke opportunities.
The Harrods editorial authority continues to create positive engagement with customers, influencing their shopping habits: 67% of readers have purchased a product featured in the magazine, and 80% say that seeing a brand featured in the magazine improves their perception of the brand.
* Harrods CRM customer category data report 2014