A one-stop digital solution for the Harrods customer, the Harrods app offers immersive content including digital editions of Harrods Magazine and the Mobile Store Guide, which generates the quickest route to a desired location in-store; and a What’s On page showcasing events, pop-ups and launches in-store.
HARRODS APP KEY FEATURES
The digital version of Harrods Magazine showcases the latest in luxury beauty, fashion and lifestyle, with the app engaging with customers through interactive elements such as film, audio, animated images and adverts, shopping hotspots, and interactive product pages with 360-degree rotations. There is access to an archive of digital issues of Harrods Magazine, and customers can also plan their visit to Harrods, using the digital Mobile Store Guide – which includes floor plans, news and information on events and services – helping them find their way around the store.
A tailor-made solution developed by Harrods to create an interactive experience based on a product, brand or campaign, designed to fully engage users.
Harrods App Analytics
total downloads of the app since re-launching in 2012
Average monthly downloads this figure has grown by 45% YOY
of app users are millenials between the ages of 18 and 34
Harrods App Readership Insights
of users spend more time looking at an advert that is interactive
visited harrods.com after using the app
would recommend the app
Other Media Platforms
Harrods offers a range of in-store media platforms including digital screens, the award-winning windows and pop-up sites.
Harrods Publishing produces a wide range of luxury lifestyle print titles, including the ABC-accredited Harrods Magazine, Harrods Man and the Harrods Store Guide.