Harrods' Rarity Campaign: A Celebration of Extraordinary Treasures

In summer 2018, Harrods launched the Rarity campaign, a store-wide theme that celebrated rarity in all its forms, from precious fabrics and jewels to limited collections and exclusive store experiences. The two-month celebration, running through July and August, showcased a specially curated selection of the rarest treasures from Harrods’ collections and its partners, presenting a new perspective on the unique, personal value of rarity.
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