Homeware

The Home & Technology customer overview

Harrods Home and Technology customers also shop in the Harrods toy kingdom (28%) and Food halls (51%). 58% of shoppers from this category live within 10 miles of Knightsbridge.

top spenders

64% of the total department trade

loyal rewards

customers

spend 334% more than non-rewards

42%

ARE GIFT

BUYERS

Readership of Home and Technology shoppers

HARRODS APP

40%

READ THE

HARRODS APP

AT HOME

AND EARN

£500k - £1m+

PER YEAR

80%

OF THE APP

READERS ARE

21-40

YEARS OLD

36%

of harrods

magazine

readers are

interested

IN reading about

Interiors

27%

have purchased

a homeware

item after

after seeing it

advertised

* Harrods CRM customer category data report 2014