Food & Beverages

The Food & Beverage customer overview

More than 18,000 Food and Beverage customers are from our top spending customer category. The highest spenders live less 1.5 miles away from Knightsbridge; Harrods is their local store.

top spenders

Represent over half of the

total trade of the department

loyal rewards

customers

spend 124% more than non-rewards

45%

ARE GIFT

BUYERS

Readership of Food and Beverage shoppers

HARRODS APP

88%

READERS HAVE

purchased

an item as a result

of seeing a

brand or product

on the app

75%
Read
The
Harrods
app
at
home

48%

of readers

enjoy

cooking

77%

enjoy

dinning out

regulary

* Harrods CRM customer category data report 2014