Fine Jewellery & Watches

The Fine Jewellery & Watch customer overview

Fine Jewellery and Watch customers are local – 62% live within 10 miles from Knightsbridge. These customers are highly affluent, with a high volume between 21–30 years old. These customers also shop within Fashion and the Beauty Halls. 

top spenders

Represent 78% of the total

trade generated by the department

loyal rewards

customers

Spend 825% more than non-reward

ONE CUSTOMER

AVERAGE SPEND

PER YEAR

£20,800

Readership of Fine Jewellery & Watch customers

HARRODS APP

75%

readers have

purchased

an item as a result

of seeing a

brand or product

featured

17%
Of
Readers
earn
£1Million+
per
year

70%

of readers

have purchased

an item after

seeing it

advertised

* Harrods CRM customer category data report 2014