Fashion

The Fashion customer overview

60% of Fashion customers live within 10 miles of Knightsbridge. These customers spend more than double the amount spent by customers who live further afield. 

53%

OF MENSWEAR

CUSTOMERS

ARE

FEMALE

top spenders

Make a fashion purchase every

other time they visit Harrods

loyal rewards

customers

make up 83% of the

division’s total trade

67%

OF MENSWEAR

CUSTOMERS

ARE LOCAL

Fashion customer readership

HARRODS APP

88%

of readers have

purchased

an item as a result

of seeing a

brand or product

featured

ONE

THIRD

OF READERS

ARE MALE

79%

of readers

enjoy reading

about fashion

over 1/2

also read

68%

regularly

visit

harrods.com

* Harrods CRM customer category data report 2014