Brand Partnerships

The Brand Partnerships customer overview

Harrods is known for its international and highly desirable customer base. 23% of all Harrods customers that belong to our Rewards program are Alpha territory consumers, the UK’s super-rich. 

14 MILLION

VISITORS EVERY YEAR

top spenders

64% of the total store trade

loyal rewards

customers

DRIVE 80% OF WHOLE STORE TRADE

visitors from

>130

countries

every month

Brand Partnership readers

HARRODS APP

OF APP

READERS

LIVE OUTSIDE

THE UK

TAKE TWO

OR MORE

HOLIDAYS

PER YEAR

SAY THAT SEEING A

BRAND FEATURED IN

HARRODS MAGAZINE

IMPROVES THEIR

PERCEPTION OF

THE BRAND

OF READERS

travel as a

main leisure

pursuit

* Harrods CRM customer category data report 2014