Beauty

The Beauty customer overview

More than 20,000 Beauty customers are from our top-spending Harrods Rewards category. 63% in this category live within 10 miles of Knightsbridge.

top spenders

Represent almost half of the

total trade of the department

loyal rewards

customers

40 % have shopped in beauty

in the last 12 months

41%

also shop

fashion

Readership of Beauty customers

HARRODS APP

90%

beauty readers

have purchased

a beauty item

after seeing it

featured

in the app

One In
Four
Of all
Harrods
app
readers
purchase
beauty
products
60%

of harrods

magazine

readers are

interested

in beauty

content

65%

beauty readers

have purchased

a beauty item

after seeing it

advertised

* Harrods CRM customer category data report 2014